Converting isn’t just for sales… Yes, views and reach are great but if you can’t convince someone to hit that follow button, they aren’t worth much.

When you’re in a growth phase, it’s critical you’re not just tracking reach but your content and profile is optimised to convert viewers of your content onto the next stage of the buying journey: 

➡️ From a Viewer into a Follower

➡️ From a Follower into a Trusting, Engaged Community Member

➡️ From a Community Member to a Paying Client

➡️ From a Paying Client to a Long-Term, Raving Fan

So how do you break that endless, mindless scroll and compel them to head over to your profile? AKA Step 1.

There are FOUR key elements to review and in this episode I’m covering each with examples and fixes for your content, profile, messaging strategy and lead magnet.

Get your notepad out and have your pen at the ready!

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