You know the online space is wildly different in 2026.
Before you next say "doors are open", you need to install a momentum ramp, that gets you the attention and demand you need, so you're not relying on your leads to show up on Zoom to sell out your offer.
It's called a pre-launch and it's what you've been missing.
So why are you launching hiding behind a webinar funnel from 2021 and relying on whatever ChatGPT spat out?
“I busted through my $30K goal and hit $52K!”
"$52K gross in sales with 27 sign ups - my best ever launch! It's 2x my previous best launch and 3x my usual average of $15k.
My launch content was SO much better than usual thanks to the Lab, both visually and messaging wise - I also had more DMs than usual and far less objections"
JEN - @SKINCAREBUSINESSFOUNDATIONS
“I made 28 sales in the first 24 hours and at cart close I’m at $32,000 USD!”
"I am so obsessed with the fact that I could run my launch whilst on on vacation with my kids.
Thanks to ILL I've had the systems, content and automations in place and this is the most excited I've ever felt about my content."
KATHRYN - @BECKERHEALTH
“I made 28 sales in the first 24 hours and at cart close I’m at $32,000 USD!”
"I am so obsessed with the fact that I could run my launch whilst on on vacation with my kids.
Thanks to ILL I've had the systems, content and automations in place and this is the most excited I've ever felt about my content."
KATHRYN - @BECKERHEALTH
“I busted through my $30K goal and hit $52K!”
"$52K gross in sales with 27 sign ups - my best ever launch! It's 2x my previous best launch and 3x my usual average of $15k.
My launch content was SO much better than usual thanks to the Lab, both visually and messaging wise - I also had more DMs than usual and far less objections"
JEN - @SKINCAREBUSINESSFOUNDATIONS
You’ve already got the offer (it's brilliant, btw).
Spoiler: It’s not your offer. It’s not your price.
But every time you open your cart, it feels like a guessing game.
Some launches hit. Some flop. Some are a complete scramble.
And you’re stuck wondering why.
And the longer you go without knowing how to create demand and sell on Instagram, is another month you are leaving $10K, $20K, $30K+ on the table.
It’s that you’re showing up on Instagram like it’s business as usual, when what you really need is a magnetic pre-launch runway.
Oh... And setting yourself up for another launch that's going to have you spiralling, stressed and second-guessing the whole damn thing.
X
You need a simple & repeatable strategy
A pre-launch plan that turns content into conversions - making your webinar optional and your offer the obvious choice (again and again).
That’s where the Instagram Launch Lab comes in.
A 6 month-mastermind for Coaches, Consultants and Course Creators who want the play-by-play for launches that scale.
We’re not just
building assets.
We’re positioning you as the obvious choice.
We’re not
chasing hacks.
We’re installing
scalable systems.
We’re not ghosting
Instagram during your launch.
We're creating demand
before doors are even open.
2026 gets to be your best year ever when you stop tinkering with your offer and short-term strategies and you finally master your pre-launch.
This is about becoming undeniably magnetic.
Not with assets that burn you out, but with content sells out your launches, fills your cohort with dreamy clients and becomes easily repeatable.
This is about becoming undeniably magnetic.
Not with assets that burn you out, but with content sells out your launches, fills your cohort with dreamy clients and
becomes easily repeatable.
This is for the online entrepreneur who’s run a launch previously and has an offer that sells but doesn’t yet have a rinse-and-repeat process to scale beyond relying on referrals and lumpy launch revenue.
"I will never go back to a webinar again - ever! The fact that I had 70 people on my Close Friends Stories and I could run my launch from my couch...
Knowing who my leads are and being able to sell before I took my offer publicly is a game-changer."
"70 people registered for my launch and it's all on Stories"
JESS - @SOCIALLY SQUARED
"70 people registered for my launch and it's all on Stories"
"I will never go back to a webinar again - ever! The fact that I had over 70 leads and I could run my launch from my couch...
Knowing who my leads are and being able to sell before I took my offer publicly is a game-changer."
JESS - @SOCIALLYSQUARED
You’ll Build a Launch That:
Inside Instagram Launch Lab
01
Turns your offer into a full-blown moment on Instagram
02
Claims your lane and
makes your program the one to watch
Skips the funnel chaos for lean, creative campaigns that convert
03
Activates leads with scroll-stopping content and smart automations
04
Gives you real-time data so your next move is based on facts, not feelings
05
Keeps you creating content that sells without losing your personality or momentum
06
What’s Inside The Lab:
→ Tech Tutorials
→ EMAIL & CONTENT TEMPLATES
→ PROMPTS & SALES SCRIPTS
→ MANYCHAT LIBRARY
AT YOUR FINGER TIPS
Module 5: Execute
How to guarantee your cart opens to demand, not deafening silence.
Master the easeful launch-week moves that keep momentum high, objections low, and sales rolling in.
Module 4: Optimise and Automate
The behind-the-scenes setup that turns quiet followers into qualified buyers while you sleep.
Install the systems, profile tweaks and automations that make your launch work harder for you.
Module 3: Messaging & Content
What to say when you're tired of repeating yourself - but still need people to buy.
Learn the messaging shifts and content angles that build momentum, desire, and conversion.
Module 2: Activation Arena
The two lead triggers I never launch without (and why they outperform endless posting).
Create the simple activation assets that get your audience raising their hand to work with you.
Module 1: Offer & Campaign
The campaign decisions that make people pay attention before you've even opened your cart.
Build the foundation that creates anticipation, demandand a launch people can't ignore.
PLUS everything you would want and everything you don't realise you need
so you can execute at lightning speed to plan, plot and run a five or six figure launch (and then do it all again with your eyes closed)
Never fall down the tech rabbit hole again... Our updated Tech Tutorial Library handles email flows, automations, Meta Ads and more!
Multiple paint-by-numbers pre-launch and launch plans along with ready-to-go swipe files for all launch emails for a variety of campaign types.
Master your sales craft, close in the DMs, handle curveballs and optimise for more sales during your campaign.
Install 9 custom ManyChat sequences and templates so your DMs work for you around the clock.
→ Tech Tutorials
→ EMAIL & CONTENT TEMPLATES
→ PROMPTS & SALES SCRIPTS
→ MANYCHAT LIBRARY
Never fall down the tech rabbit hole again... Our updated Tech Tutorial Library handles email flows, automations, Meta Ads and more!
Multiple paint-by-numbers pre-launch and launch plans along with ready-to-go swipe files for all launch emails for a variety of campaign types.
Master your sales craft, close in the DMs, handle curveballs and optimise for more sales during your campaign.
Install 9 custom ManyChat sequences and templates so your DMs work for you around the clock.
Never fall down the tech rabbit hole again... Our updated Tech Tutorial Library handles email flows, automations, Meta Ads and more!
Multiple paint-by-numbers pre-launch and launch plans along with ready-to-go swipe files for all launch emails for a variety of campaign types.
Master your sales craft, close in the DMs, handle curveballs and optimise for more sales during your campaign.
Install 9 custom ManyChat sequences and templates so your DMs work for you around the clock.
→ Tech Tutorials
→ SALES SCRIPTS
→ MANYCHAT LIBRARY
→ CONTENT TEMPLATES
X
Your DMs are full.
You’re creating content that feels fun and profitable.
Your Stripe account pings with dreamy clients joining.
You’re selling with strategy, not stress.
And the best part? You're spending your Open Cart celebrating, not spiralling.
PICTURE THIS:
Your DMs are full.
Your campaign is being talked about days after your cart closes.
You’re creating content that feels fun and profitable.
You’re selling with strategy, not stress.
What More Lab Clients Are Achieving
"$15K just during Early-Bird with no webinar or ads!"
Angela is a Emmy-Award Winning Children’s Show Creator - after years of honing in on her signature creative process, she decided to package it up into an online program Make a Kids Show - During her Early Bird period alone she made $15,000 with less than 400 email subscribers, no ads and no webinar.
@ANGELASCLUES
“I sold 27 spots with just my content (my delulu goal was 8!!!)”
Lisa has less than 2,000 followers and has been able to sell out both the beta round of her ezcema healing program and her skin-needling membership using launch and campaign strategies from the Instagram Launch Lab.
@LUXHEALTHCLINIC
"I've finally surpassed 300 followers and have over 250 webinar leads!"
Stephanie joined the Instagram Launch Lab struggling to get her offer off the ground and unsure she'd ever have the leads she need because her growth was so stagnant. During her 6 week pre-launch, she was able to get her follower count moving and has surpassed her webinar registration goal!
@thestephaniepittman
Get my strategic & creative brain inside your launch on the daily
Cowork, troubleshoot, and stay on track.
Twice-Monthly Office Hours Calls
Submit questions, get real-time support as you launch and stay in motion amongst peers who get it.
Daily Coaching Channels
My eyes on every inch of your business so you can have confidence every post, landing page and asset is 10/10.
Expert Material Reviews
Move the needle fast with real-time optimisations to what you're working on and practical action steps post-call.
Quarterly 1:1 Calls
your NEXT BEST LAUNCH EVER starts here:
✔️ Actionable Launch Curriculum:
A step-by-step roadmap and checklist to plan and execute your next launch (and install the systems you'll use again and again). Valued at $2.5K
6 Months Access to:
✔️ Coaching Channels & Support (Mon-Fri):
Ask questions, get feedback and stay in the loop of what’s working right now with daily check-ins, accountability threads and engine room insights. Valued at $1K/month
✔️ Twice-Monthly Live Calls:
Join Hot Seat Q&A Calls to overcome roadblocks and feel confident making decisions and Office Hours Co-Working Sessions focused on polishing launch plans and targets, offers, assets and content. Valued at $6K
✔️ Quarterly 1:1 Calls
Schedule in your private calls with Brittany to work through your sticky questions and optimise your action plan and move the needle with hands-on support. Valued at $1.5K/each
✔️ Expert Material Reviews
Submit your work and get in-depth feedback including design adjustments, content rewrites and recommended notes (12 total). Valued at $500/each
Unlock the full library of content templates, scripts and outlines, automation flows, email copy and metric and results trackers so you're never guessing again. Valued at over $4.75K
✔️ Templates, Tools and Trackers
You’ll build the trust, the vibe and your audience - WITHOUT a launch plan that feels disjointed, exhausting, or just plain meh…
You've mastered the offer. Now it's time to master the way you sell it.
OLD WAY:
❌ Endless prep and posting on the fly
❌ 23475 webinar slides your leads won't see
❌ Guessing which post will “convert”
❌ Having to launch again sooner because of missed targets and low sales
Instagram Launch Lab Way:
✔️ Your next demand-building campaign, fully mapped
✔️ Messaging that makes your offer the obvious choice
✔️ Content that leads to decisions (not just polite likes)
✔️ A system you’ll actually use again
STILL GOT QUESTIONS?
Let’s clear things up so you know exactly if the Lab is for you:
