You know the online space is wildly different in 2026.
Before you next say "doors are open", you need to install a momentum ramp, that gets you the attention and demand you need, so you're not relying on your leads to show up on Zoom to sell out your offer.
It's called a pre-launch and it's what you've been missing.
So why are you launching hiding behind a webinar funnel from 2021 and relying on whatever ChatGPT spat out?
“I busted through my $30K goal and hit $52K!”
"$52K gross in sales with 27 sign ups - my best ever launch! It's 2x my previous best launch and 3x my usual average of $15k.
My launch content was SO much better than usual thanks to the Lab, both visually and messaging wise - I also had more DMs than usual and far less objections"
JEN - @SKINCAREBUSINESSFOUNDATIONS
“I made 28 sales in the first 24 hours and at cart close I’m at $32,000 USD!”
"I am so obsessed with the fact that I could run my launch whilst on on vacation with my kids.
Thanks to ILL I've had the systems, content and automations in place and this is the most excited I've ever felt about my content."
KATHRYN - @BECKERHEALTH
“I made 28 sales in the first 24 hours and at cart close I’m at $32,000 USD!”
"I am so obsessed with the fact that I could run my launch whilst on on vacation with my kids.
Thanks to ILL I've had the systems, content and automations in place and this is the most excited I've ever felt about my content."
KATHRYN - @BECKERHEALTH
“I busted through my $30K goal and hit $52K!”
"$52K gross in sales with 27 sign ups - my best ever launch! It's 2x my previous best launch and 3x my usual average of $15k.
My launch content was SO much better than usual thanks to the Lab, both visually and messaging wise - I also had more DMs than usual and far less objections"
JEN - @SKINCAREBUSINESSFOUNDATIONS
You’ve already got the offer (it's brilliant, btw).
Spoiler: It’s not your offer. It’s not your price.
But every time you open your cart, it feels like a guessing game.
Some launches hit. Some flop. Some are a complete scramble.
And you’re stuck wondering why.
And the longer you go without knowing how to create demand and sell on Instagram, is another month you are leaving $10K, $20K, $30K+ on the table.
It’s that you’re showing up on Instagram like it’s business as usual, when what you really need is a magnetic pre-launch runway.
Oh... And setting yourself up for another launch that's going to have you spiralling, stressed and second-guessing the whole damn thing.
X
You need a simple & repeatable strategy
A pre-launch plan that turns content into conversions - making your webinar optional and your offer the obvious choice (again and again).
That’s where the Instagram Launch Lab comes in.
A 6 month-mastermind for Coaches, Consultants and Course Creators who want the play-by-play for launches that scale.
We’re not just
building assets.
We’re positioning you as the obvious choice.
We’re not
chasing hacks.
We’re installing
scalable systems.
We’re not ghosting
Instagram during your launch.
We're creating demand
before doors are even open.
2026 gets to be your best year ever when you stop tinkering with your offer and short-term strategies and you finally master your pre-launch.
This is about becoming undeniably magnetic.
Not with assets that burn you out, but with content sells out your launches, fills your cohort with dreamy clients and becomes easily repeatable.
This is about becoming undeniably magnetic.
Not with assets that burn you out, but with content sells out your launches, fills your cohort with dreamy clients and
becomes easily repeatable.
This is for the online entrepreneur who’s run a launch previously and has an offer that sells but doesn’t yet have a rinse-and-repeat process to scale beyond relying on referrals and lumpy launch revenue.
"I will never go back to a webinar again - ever! The fact that I had 70 people on my Close Friends Stories and I could run my launch from my couch...
Knowing who my leads are and being able to sell before I took my offer publicly is a game-changer."
"70 people registered for my launch and it's all on Stories"
JESS - @SOCIALLY SQUARED
"70 people registered for my launch and it's all on Stories"
"I will never go back to a webinar again - ever! The fact that I had over 70 leads and I could run my launch from my couch...
Knowing who my leads are and being able to sell before I took my offer publicly is a game-changer."
JESS - @SOCIALLYSQUARED
You’ll Build a Launch That:
Inside Instagram Launch Lab
01
Turns your offer into a full-blown moment on Instagram
02
Claims your lane and
makes your program the one to watch
Skips the funnel chaos for lean, creative campaigns that convert
03
Activates leads with scroll-stopping content and smart automations
04
Gives you real-time data so your next move is based on facts, not feelings
05
Keeps you creating content that sells without losing your personality or momentum
06
What’s Inside The Lab:
Module 1: Offer & Campaign
Plan your launch from start to finish. Craft the moment, the timeline, and the core campaign components.
Module 2: Activation Arena
Build the low-lift, high-conversion assets that get attention, and keep it. Think: buzz without burnout.
Module 3: Messaging & Content
Dial in your messaging and content mix to build momentum and sales. Your audience will be watching and waiting.
Module 4: Optimise and Automate
Turn your profile into a high-converting sales HQ. Install automations and visuals that do half the selling for you.
Module 5: Execute
Learn the tools and tactics that ensure your cart doesn’t open to crickets. Show up confident, clear, and ready to convert.
→ Tech Tutorials
→ EMAIL & CONTENT TEMPLATES
→ PROMPTS & SALES SCRIPTS
→ MANYCHAT LIBRARY
Everything you would want (and everything you don't realise you need) to plan, plot and run a five or six figure launch (and then do it all again with your eyes closed).
PLUS
X
Your DMs are full.
You’re creating content that feels fun and profitable.
Your Stripe account pings with dreamy clients joining.
You’re selling with strategy, not stress.
And the best part? You're spending your Open Cart celebrating, not spiralling.
PICTURE THIS:
Your DMs are full.
Your campaign is being talked about days after your cart closes.
You’re creating content that feels fun and profitable.
You’re selling with strategy, not stress.
What Lab Clients Are Saying
$52K gross in sales!
"$52K gross in sales with 27 sign ups - my best ever launch! It's 2x my previous best launch and 3x my usual average of $15k.
My launch content was SO much better than usual thanks to the Lab, both visually and messaging wise - I also had more DMs than usual and far less objections"
JEN - @SKINCAREBUSINESSFOUNDATIONS
$32,000 at Cart Close!
"I am so obsessed with the fact that I could run my launch whilst on on vacation with my kids.
Thanks to ILL I've had the systems, content and automations in place and this is the most excited I've ever felt about my content. 11 sign ups came through right away and I've hit 28 after the first 24 hours!"
KATHRYN - @BECKERHEALTH
JESS - @SOCIALLYSQUARED
"I will never go back to a webinar again - ever! The fact that I had 70 people on my Close Friends Stories and I could run my launch from my couch...
Knowing who my leads are and being able to sell before I took my offer publicly is a game-changer."
"70 people registered for my launch and it's all on Stories"
Get my strategic & creative brain inside your launch on the daily
Cowork, troubleshoot, and stay on track.
Twice-Monthly Office Hours Calls
Submit questions, get real-time support as you launch and stay in motion amongst peers who get it.
Daily Coaching Channels
My eyes on every inch of your business so you can have confidence every post, landing page and asset is 10/10.
Expert Material Reviews
Move the needle fast with real-time optimisations to what you're working on and practical action steps post-call.
Quarterly 1:1 Calls
your NEXT BEST LAUNCH EVER starts here:
✔️ Actionable Launch Curriculum:
A step-by-step roadmap and checklist to plan and execute your next launch (and install the systems you'll use again and again). Valued at $2.5K
6 Months Access to:
✔️ Coaching Channels & Support (Mon-Fri):
Ask questions, get feedback and stay in the loop of what’s working right now with daily check-ins, accountability threads and engine room insights. Valued at $1K/month
✔️ Twice-Monthly Live Calls:
Join Hot Seat Q&A Calls to overcome roadblocks and feel confident making decisions and Office Hours Co-Working Sessions focused on polishing launch plans and targets, offers, assets and content. Valued at $6K
✔️ Quarterly 1:1 Calls
Schedule in your private calls with Brittany to work through your sticky questions and optimise your action plan and move the needle with hands-on support. Valued at $1.5K/each
✔️ Expert Material Reviews
Submit your work and get in-depth feedback including design adjustments, content rewrites and recommended notes (12 total). Valued at $500/each
Unlock the full library of content templates, scripts and outlines, automation flows, email copy and metric and results trackers so you're never guessing again. Valued at over $4.75K
✔️ Templates, Tools and Trackers
You’ll build the trust, the vibe and your audience - WITHOUT a launch plan that feels disjointed, exhausting, or just plain meh…
You've mastered the offer. Now it's time to master the way you sell it.
OLD WAY:
❌ Endless prep and posting on the fly
❌ 23475 webinar slides your leads won't see
❌ Guessing which post will “convert”
❌ Having to launch again sooner because of missed targets and low sales
Instagram Launch Lab Way:
✔️ Your next demand-building campaign, fully mapped
✔️ Messaging that makes your offer the obvious choice
✔️ Content that leads to decisions (not just polite likes)
✔️ A system you’ll actually use again
STILL GOT QUESTIONS?
Let’s clear things up so you know exactly if the Lab is for you:
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