You’ve got the offer.
You’ve got the audience.
Spoiler: It’s not your offer. It’s not your price.
But every time you open your cart, it feels like a guessing game.
Some launches hit. Some flop.
And you’re stuck wondering why.
It’s that you’re showing up on Instagram like it’s business as usual, when what you really need is a campaign.
X
A show-stopping, scroll-stopping strategy
built to turn content into conversions - without the funnel fatigue.
That’s where Instagram Launch Lab comes in.
Inside, you’ll build a content-first, campaign-led launch system that makes your offer the main character - again and again.
We’re not just
building assets.
We’re building
anticipation.
We’re not
chasing hacks.
We’re
crafting campaigns.
We’re not ghosting
Instagram during your launch.
We’re turning it into
the entire strategy.
So what if.. Instagram Was the Launch Strategy?
This is for the creator-coach who’s done a launch previously, knows how to sell, but doesn’t yet have a repeatable system that works on the platform she’s actually showing up on every day.
A 12-week campaign-building system for Coaches, Consultants, and Creators who are ready to turn their Instagram presence into a strategic, scalable launch machine.
This is about crafting your moment online.
Not with assets that burn you out, but with content that builds buzz, creates connection, and turns your offer into the main event.
You’ll Build a Launch That:
Inside Instagram Launch Lab
01
Turns your offer into a full-blown moment on Instagram
02
Claims your lane and
makes your program the one to watch
Skips the funnel chaos for lean, creative campaigns that work
03
Activates leads with scroll-stopping content and story-driven automations
04
Gives you real-time data so your next move is based on facts, not feelings
05
Keeps you creating content that sells without losing your personality or momentum
06
What’s Inside The Lab:
Module 1: Offer & Campaign
Plan your launch from start to finish. Craft the moment, the timeline, and the core campaign components.
Module 2: Activation Arena
Build the low-lift, high-conversion assets that get attention, and keep it. Think: buzz without burnout.
Module 3: Messaging & Content
Dial in your messaging and content mix to build momentum and sales. Your audience will be watching and waiting.
Module 4: Optimise and Automate
Turn your profile into a high-converting sales HQ. Install automations and visuals that do half the selling for you.
Module 5: Execute
Learn the tools and tactics that ensure your cart doesn’t open to crickets. Show up confident, clear, and ready to convert.
X
Your DMs are full.
Your campaign is being talked about days after your cart closes.
You’re creating content that feels fun and profitable.
You’re selling with strategy, not stress.
And the best part? It’s all happening on the platform you already use every day.
PICTURE THIS:
Your DMs are full.
Your campaign is being talked about days after your cart closes.
You’re creating content that feels fun and profitable.
You’re selling with strategy, not stress.
What Lab Clients Are Saying
“I busted through my $30K goal and hit $52K!”
"$52K gross in sales with 27 sign ups - my best ever launch! It's 2x my previous best launch and 3x my usual average of $15k.
My launch content was SO much better than usual thanks to the Lab, both visually and messaging wise - I also had more DMs than usual and far less objections"
JEN - @SKINCAREBUSINESSFOUNDATIONS
“$13,916 in sales in the first 24 hours!”
"I am so obsessed with the fact that I could run my launch whilst on on vacation with my kids.
Thanks to ILL I've had the systems, content and automations in place and this is the most excited I've ever felt about my content. 11 sign ups came through right away and I've hit 28 after the first 24 hours!"
KATHRYN - @BECKERHEALTH
"I will never go back to a webinar again - ever! The fact that I had 70 people on my Close Friends Stories and I could run my launch from my couch...
Knowing who my leads are and being able to sell before I took my offer publicly is a game-changer."
"70 people registered for my launch and it's all on Stories"
JESS - @SOCIALLYSQUARED
You Don’t Have to Build Alone
Cowork, troubleshoot, and stay on track
Twice-Monthly Office Hours Calls
Get real-time feedback in the community space
Monday–Friday Q&A Support
Specialised support from ad experts, sales coaches, and copywriters
Masterclass Vault + Tech Tutorials
PLUS VIP Tier Support Includes:
Weekly Material Reviews, Private 1:1 Channel with Brittany and One 60-minute Power Hour Call
There’s Two Ways to Join:
✔️ 3 Months of Structured Curriculum:
A step-by-step roadmap to plan and execute your next launch.
Base Tier
✔️ Community Q&A Support (Mon-Fri):
Ask questions, get feedback and stay in the loop of what’s working right now.
✔️ Twice-Monthly Office Hours Calls:
Overcome roadblocks, feel confident making decisions and troubleshoot your problems.
Everything in the Base Tier, plus:
✔️ 1:1 VIP Channel
Get access to your own private space for you and Brittany. The place for all your sticky questions, in-depth feedback and sharing customised resources.
✔️ Weekly Material Reviews
Submit your work and get in-depth feedback including design adjustments, content rewrites and recommended notes.
✔️ Private 60 Minute Power-Hour Call
Schedule in your private call with Brittany to work on your priority tasks and move the needle.
STILL GOT QUESTIONS?
Let’s clear things up so you know exactly if the Lab is for you:
You’re already showing up every day. You’ve built the trust, the vibe, the audience. But if your launches are still feeling disjointed, exhausting, or just plain meh…
The problem isn’t your content. It’s that you haven’t built a campaign (yet).
OLD WAY:
❌ Endless prep
❌ Overbuilt funnels
❌ Guessing which post will “convert”
❌ Trying to feel ready before showing up
Instagram Launch Lab Way:
✔️One campaign, fully mapped
✔️ Built for the platform you already dominate
✔️ Content that leads to decisions (not just engagement)
✔️A system you’ll actually use again
TERMS & CONDITIONS
WEBSITE DESIGNED BY KEIRA ROSE CREATIVE
PRIVACY POLICY